You might be receiving orders from companies that you buy supplies or inventory from, like the companies you would order from at a trade show like CHA (Craft & Hobby Association). When you receive an order, that is a good time to create content.
Whether it is a kit club order, something fun you bought for yourself like a pretty camera strap (which is still “business-related”), a craft haul from a local retailer, or your supplies or inventory that will be listed in your shop soon, this is an opportunity to create CONTENT for your social media channels.
Consider shooting an Instagram or Vine video of you opening the box or showing off your haul. If you have more time, make a video and edit it of the process of unpacking the box and your reaction.
Share that vid across your social networks to drum up interest in your brand and whatever new products you brought in or new projects you'll be creating. Be sure to tag any other companies' products you're sharing.
Here are some examples:
Opening an Echo Park Paper (supplies/inventory) order – edited video uploaded to YouTube:
Craft Haul from the local box store – Google Hangouts On Air recorded live to YouTube:
Opening an Echo Park Paper (supplies/inventory) order:
Note: I actually do order more than just Echo Park…LOL
Next time you get something in the mail or from a craft store, craft fair, whatevs, consider making it into CONTENT for your social media channels!